In fact, the more pragmatic view of the company creating autonomous driving software for existing cars-especially given the news on their public test driving effort-has been getting much more attention recently. While some Apple fans are still holding out hope for a fully-designed Apple car, complete with unique exterior and interior physical design, a likely electric drivetrain, and a complete suite of innovative software-driven capabilities-everything from autonomous and assisted driving features, the in-vehicle infotainment (IVI) system, and more-other observers are a bit less enthusiastic. There's been rampant speculation on what Apple's automotive aspirations actually are, with several commentaries suggesting that those plans have morphed quite a bit over the last few years, and are now very different and perhaps more modest than they originally were. Of course, the answer is very dependent on what "it" turns out to be. So, given last week's news that Apple has obtained a permit to test drive three autonomous cars on public streets and highways in California, the existential question that now faces the company's Project Titan car effort is, should they build it?
As your mother or other caregiver likely told you as a child, just because you can do something, doesn't mean you necessarily should.
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